Strategic and effective marketing is more important to the success of your business than ever before. In the age of the internet, you’ll need a strong and resilient online marketing strategy and presence if you want to attract your target audience and experience business growth.
Marketing consultants have the ability to completely transform your marketing plan for the better and help get your company the attention that it deserves. The availability of marketing consultants in the UK has increased dramatically in recent years as more and more marketing avenues have opened up, and a larger focus has needed to be placed by business owners on strategic marketing activities.
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What can a marketing consultant do for my business?
A marketing consultant should be a highly qualified and experienced person in the field of marketing that offers advice, strategy and sometimes the actual campaign implementation.
Hiring a marketing consultant to oversee your marketing campaigns could have a lot of benefits for your business, including:
- Assessing your current marketing techniques and seeing what is going wrong and what may be working by performing an in-depth audit.
- Coming up with wholly customised marketing strategies for business that will be sustainable and affordable.
- Helping you define your marketing goals and help you find practical ways of reaching them.
- Looking into what your competitors are doing with their marketing tactics, and use this information to the business’s advantage.
- Ensuring that you are on the right channels and social media platforms that would best benefit your business.
- Helping you with Google Ads, content marketing, social media marketing, keywords, blogs, search engine optimisation etc.
- Getting the most out of your marketing budget to boost sales and increase engagement.
- Helping you truly connect with your audience and attract your ideal customers.
- Increasing brand awareness.
A marketing consultant helps you get your marketing techniques right the first time around, potentially saving you time and money time by avoiding the trial and error method of trialling different strategies and techniques. A marketing consultant provides an efficient way for you to get the most out of your marketing by finding personalised solutions that work best for your brand.
What can a marketing growth consultant do for your business?
A marketing growth consultant goes a few steps further than your average marketing consultant. Marketing growth consultants focus on growing your business and your customer base through effective, performance marketing. Growth consultants usually focus on digital marketing aspects such as PPC, email marketing, social media marketing, and SEO. One of the other major focuses is conversion rate optimisation.
With growth marketing services, small businesses can expect to see fast results with a focus on creating sustainable growth for your company through the use of future casting based on marketing trends and growth estimates.
They will be able to identify what your business needs to really grow and maintain that growth through effective marketing. At the end of the day, marketing consultants and marketing growth consultants are very much the same thing.
What skills does a marketing consultant possess?
What attributes and skills should a professional marketing consultant have
- Background, education and/or experience in marketing
- Creative and out the box thinking
- Excellent communication
- Attention to detail
- Up to date with the latest marketing trends
- Tactical thinking
- Ability to find unique opportunities
- Skilled at using data and analytics to get insights
- Organisational skills
How do I choose the right marketing consultant?
Unfortunately, almost anyone can call themselves an independent consultant and offer their advice for a price. This can make finding the best marketing consultants somewhat tricky unless they already have a proven record of success.
Some marketing consultants have expertise in certain industries and focus their efforts in specific areas, i.e. retail, food, technology, healthcare etc. By using an industry specialist, you’ll know that they understand your industry as they would have worked for similar clients. Marketing can be exceptionally industry-specific, so choosing a consultant that specialises may yield better results than a general marketing consultant.
Also, ensure that the consultant you choose has proven experience as well as available case studies for you to check over to give you an idea about the sorts of results they’ll be able to achieve for you.
What if I have a marketing team already?
Just because you have a marketing team does not mean that you wouldn’t benefit from the specialised expertise that a marketing consultant brings to the table. A marketing consultant is not there to replace your team either. They will be able to step in for a short amount of time to help guide your marketing team, gather information from them about current strategies, and train them to develop and implement new strategies.
Conclusions
If you feel like your current marketing techniques are falling a little flat or are not true to your brand identity, you may want to look at making use of the services that a marketing consultant has to offer. If you’re a new business, a marketing consultant will help you start off your marketing journey on the right foot.
For established businesses, you may find that your current marketing is not generating enough leads for your needs. Consulting with a marketing expert will provide you with the marketing support you need and strategies you can execute to expand your reach and grow your business.
If you are trying to decide which marketing professional to temporarily bring into your business and help with your marketing strategy, ensure they have had previous success in your industry or similar sector. A good marketing consultant should have excellent case studies to demonstrate the effectiveness of their work for some of your competitors.
