Stefano Maifreni, Author at Real Business

Telling the truth about SME life today

Stefano Maifreni

An engineer by education, product manager by role and expert at achieving growth by career, Stefano has an outstanding track record in business strategy, operations, product and marketing, with extensive P&L management and international expansion experience. His professional journey includes Senior Manager roles in global Blue-chip companies, Growing Businesses and Start-ups in technology-intensive and innovative industries (IT, Telecom, Technology Manufacturing, Drones, IoT and FinTech).

Why Procurement Should Be Part Of Operations’ Remit

By Stefano Maifreni, Founder and COO of Eggcelerate Procurement is often considered a standalone function that works in tandem

3 mins
Choosing Suppliers

Why Operational Risk Planning Is Crucial For Every SME

By Stefano Maifreni, Founder and COO of Eggcelerate In today’s fast-paced and unpredictable business world, small and medium-sized enterprises

3 mins
Entrepreneur

Why SMEs Need Strategy and Operations for Effective Marketing Campaigns

By Stefano Maifreni, COO and Founder of Eggcelerate In today’s hypercompetitive business landscape, small and medium-sized enterprises (SMEs) face

3 mins
Sales & Marketing

Inventory Management: From Just-in-Time To Just-in-Case & Implications On Your Cash Flow

From a pandemic-induced supply shock to a ship stuck in the Suez Canal, the past few years severely put

5 mins
Business

5 Ways Businesses Can Effect Radical Change During an Economic Downturn

Everyone knows that the business world is constantly changing. New technology, new markets, and competitors are just some of

4 mins
Business

Reducing the Risk of Innovation in B2B

The world is changing so rapidly that even established businesses need to act like a startup. Operational efficiency and

4 mins
Advice

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Telling the truth about SME life today

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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